How to do Local Oklahoma City Marketing Viewpoint SEO http://ift.tt/2Co4LvZ http://ift.tt/eA8V8J12/29/2017 Local Oklahoma City Search ExplainedLocal search engine optimization has significantly grown over the past few years, especially with the increase of smartphone audience as well as better connectivity while on the go. Even though local Oklahoma city SEO has numerous similarities with organic SEO, it is also different. Local search engine optimization is primarily focused on giving results that are relevant to the user in regards to their current location. So, if you search for the best ‘Chinese food restaurant’ on your phone, Google or your favorite search engine will give you the results that are nearest to you. Back in 2011, statistics showed that over 40% of smartphone queries have local intent. Four out of five individuals, according to Fresh Egg, use mobile devices to search local information. As a result, two in three take action and one in three went ahead to make the purchase. Google, not so long ago, also indicated that one in three mobile queries in the US are now ‘’local’’ and about 90% of people use their smartphones while on the go. The company ideally found out that over 90% of people look up local information on their smartphones and the main functions are either calling or visiting the business. So, for Google and other search engines to provide users with the most relevant information, Oklahoma City local based results will continue to be more prevalent. That being said, what can you do to optimize your company for local search? Well, the rest of this read contains a few tips that can make your site more local friendly. Google Places Claiming your Google Places for business page is the first thing that you should do. In this phase, ensure that you provide your contact information, address and opening/closing hours. Providing this information regarding your business lends the search engine a better understanding of your company’s topic and gives a signal that you are related to a localized search about what you do. Google Plus Local Next, you’ll need to link your Google Places Page to Google Plus Local page. The latter is more focused on the social interaction aspect. It features information about your business, posts and images, reviews and people will be able to access videos and even comments. Google Local results dominate so much that one as to scroll a long way down in order to find regular results. If users use Maps to search, local listings become even more dominant. When creating a Google Plus Local page, make sure you do the following:
The name, address and phone number (NAP) are a key factor when it comes to ranking locally. NAP citations from authoritative and relevant sites will give more value, similar to links. Properly stating this information will act as a substantial signal that you are a company related to a certain location and this will ultimately improve your visibility. Encourage Clients to Leave Reviews Reviews are some of the biggest local search engine optimization ranking factor and are more often than not, compared to organic OKC SEO. Listings with reviews ideally stand out and so, encouraging our clients to leave their thoughts will increase your chances of success. That is of course, if those opinions are positive. Search engine optimization cannot help if your food sucks. Have a Listing for Each Physical Location Doing this will ensure that potential customers have the right details for the nearest brand when they conduct a local search. It will also give your company more chances to increase rankings on the search engine results pages. As you can see, getting optimized locally is not a hard task if you know exactly what to do. You can repeat this process with other popular search engines like Yahoo Local and Bing Local. The post How to do Local Oklahoma City Marketing – Viewpoint SEO appeared first on Viewpoint SEO. via Viewpoint SEO Blog | Viewpoint Marketing Agency | Viewpoint SEO http://ift.tt/2Co4LvZ
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Search Engine Optimization services are always in demand. If you’re good at the technical side of SEO, understand keyword research, understand how to get guest blogging arrangements and all that stuff, then you might want to consider setting up an SEO business – after all, promoting a website is in many ways less work than ‘building it.’ If someone else is designing the great products, selling them and doing the customer service, that frees you up to focus on your side of the business – marketing and SEO. The question is, how can you get your first SEO client? It’s hard to prove that you’re good at SEO unless you have a website that is already popular. You have a few options there. Use Your Site as a Testimonial One option is to use your website as a ‘living testimonial.’ After all, if you can outrank SEO professionals that prove you know your stuff. 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Offer services where you install SEO plugins for webmasters. Do keyword research and provide people with reports. This will help you in a lot of areas – it will get you a reputation for delivering high-quality work, on time. It will help you to figure out what you should charge for different pieces of work. Once you’ve nailed all that down it will be easier for you to get your first real, independent client. One nice thing about SEO is that it’s something that people don’t just need once. There is a lot of scope for getting repeat business and ongoing contracts. Don’t Spam It may take a little time to get your business off the ground, but you should resist the urge to spam people. There is some search engine optimization companies that do a lot of direct mail and email marketing, to the point of looking at lists of recently registered domains and emailing the site owners or posting letters out to newly registered companies offering their services for SEO. You might pick up some clients that way, but they might not be the kind of client that you want. It’s important for any business to understand that your ideal client isn’t just “someone who wants to give you money.” Your most important client is the one that wants your services, appreciates your services, and understands what you offer, so they’re willing to pay the price and will perceive the price to be good value. The kind of person who is willing to sign up for SEO services from a cold contact may not be a great client to work with. They probably aren’t informed about what they want, and that might mean that they have unrealistic expectations, and they could be difficult to deal with. If you put effort into cultivating the right kind of client, you will get people who will not just buy your services, but who could become loyal customers in the long term and brand advocates too. Another thing to think about is what those clients do. Are you willing to work with any company? A testimonial and a portfolio addition for a company that does drugs, alcohol, adult content, weapons, or something with religious or political connotations could be a problem if you aren’t interested in ‘taking a side’ on those issues. Some people are happy to represent their brand by taking a stance on a hot button issue. Some people are not. Think carefully about what you want to do and what your values are. Think, also, about whether you are willing to take on multiple clients with the same target market. Most good SEO companies will not do this because it means that they end up competing against their work. Is that the sort of thing you want to address (especially if you’re operating at a local level). Price your work accordingly. If you are going to limit your job, then you need to make sure that you are charging enough to make that worthwhile. You might want to do some social media marketing, and head out into the most popular webmaster forums to market your services there. Many webmasters are more interested in growing their content, and discussing issues of moderation, speed, content creation, affiliate marketing, etc. They don’t want to put the time into SEO because it’s such a complicated issue to deal with. Your first SEO client isn’t going to be your last. So don’t rush into it, and don’t worry about getting the perfect client or the best price right now. Look for a project that you are passionate about, and one that you would be proud to add to your portfolio. Do the best that you can, and use it as a chance to experiment with workflows, take notes about how long things take, and spot any issues with your pricing. If you have friends that work in graphic design, web development, hosting, or other areas of the online space – even social media marketing or PR – then take advantage of those contacts. They will be able to help you to find prospective customers. Remember that this is a two-way street, though, and you should refer business to them as well. Together, you could put together a nice loop of goodwill and repeat business. Remember that it’s easier to lower prices than it is to raise them, so rate yourself as if you are an established, quality brand, even if you aren’t well known yet – you intend to do professional quality work, so make sure that’s the impression you give off. No-one on the Internet knows whether you’re a big company or a smaller brand that does their work from the spare bedroom. You can present an image of being a great company, and that will help you to get customers that want quality service. Starting an SEO company isn’t going to be a path to riches, but it will give you a chance at getting a stable business doing something that is always evolving, and that will challenge you, and expose you to new topics and subjects that you might not otherwise have learned about. It is rare to find that sort of work these days, and knowledge services are the future. So, if you’re committed to keeping your skills current, and you are going into the industry knowing exactly how challenging that might be, why not give it a go and build an SEO brand? The post How To Get Your First SEO Client appeared first on Viewpoint SEO. via Viewpoint SEO Blog | Viewpoint Marketing Agency | Viewpoint SEO http://ift.tt/2iAveOM |